ABOUT ME

I'm Tracy, the founder, the brains, the heart and the powerhouse behind Made You Look. 

 

Born in the North-East of England, I was raised in Lancashire and have worked in the design and marketing industry for over 17 years.

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The way I create is shaped by years of living both sides of the lens - and every part of the process.

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I've spent years behind the camera as a content creator and creative director- building stories, shaping strategy, crafting visuals that connect.

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I've spent years in front of it as a model - understanding what it means to carry a brand, to be the visual voice of an idea.

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And I'm in the design seat too - building brands from the inside out, developing identities, managing growth, and making sure the visuals match the values.

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That full-circle experience has shaped how I see creative work. I don't just think about aesthetics - I think about alignment. How a brand feels, how it moves, how it speaks — and how it truly shows up.

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Because l've lived every side of it, I create with more care. Less trend-following. More truth. Less noise. More meaning.

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Your brand doesn't need to fit in - it needs to feel real.

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